World Childhood Foundation

BACKGROUND

The World Childhood Foundation is a NGO with a mission to ensure that all children have a safe and loving childhood, free from violence and sexual abuse. During the Covid-19 pandemic children all over the world became isolated in their homes. As a result they lost crucial bonds to important adults in their lives, at school for instance. And that left them vulnerable towards people looking to exploit them, both in their homes and online. 

SOLUTION

In the ad we wanted to convey a story of a victim of abuse in as few words as possible. We aimed to portray a child distanced from society, but not from its dangers.