fanlingo COUNTDOWN

BRIEF

Learning a language is a commitment and the hardest part about learning is staying motivated. So, create a campaign that gets existing users back into the daily habit of learning a language.

INSIGHT

It takes dedication to learn a new language. And being dedicated is easy when it comes to things we’re genuinely passionate about. Like pop culture.

Research says it takes 66 days to form a habit, especially one that is hard to give up.

SOLUTION

Fanlingo countdown - a competition making fans all over the world go crazy about the language of their favourite TV show. It all starts 66 days before a new season premiere. The people who’s increased their XP the most at the end of the competition wins an exclusive preview. However, the grand prize is something even better, and it’s won by every contestant. After 66 days, they’ve all successfully formed a daily habit.