YOURS, MINE, OURS

BACKGROUND

“Sambo” is a Swedish legal term referring to someone you live together with as a couple without being married. A co-living agreement that’s kind of like marriage, except the marriage part. 



About 1.8 million Swedes are in these kinds of relationships, but many couples don't think of what it really means legally for them. Couples who simply live together don't have the same rights and obligations as married couples, but it’s not all that different. But the truth is, the laws of being sambos is valid whether you right an agreement or not. So, if you guys break up - you split all your belongings 50-50. 



Writing a binding legal agreement with your partner might not be the most romantic thing to do, and can feel hard to bring up in conversation. 



We want to make it easier, more playful, with the app Sam&Bo. Because we believe that love is forever and that it can overcome bills and dirty dishes. But for safety's sake, we're here. So you can be the best partner you can be, with the help of Sam&Bo.

 

 
 
 

Art Director Karolina Lundqvist
Art Director Jonatan Ahlin
Copywriter Agnes Nisbel Fjäll
Copywriter Nina Björkmyr

 
Previous
Previous

TREO

Next
Next

BEN & JERRY'S